Designed in November 2014, the inaugural lookbook for emerging fashion label AISHA — QUO ET VENTUS establishes an unadorned, street-level dialogue between clothing and urban reality. 

Rejecting superficial embellishment, the debut visual direction contrasts stark studio portraits with spontaneous downtown snapshots.
The identity integrates the creator’s given name while constructing a Latin wordplay—QUO (where), ET (and), VENTUS (wind)—framing a practice suspended between Western structure and Eastern flow, rigorous modernism and timeless form.