IL-LB
ΕΛ-PKG
EN-PKG
Iliaki elaiourgia - olive oil series
Iliaki Olive Oil is an artisanal producer rooted in Epitalio, within the historical region of Ilia in the Peloponnese. The brand’s lineage dates back to 1910, when Efthimios Tsaoussis established Makrisia Olympia’s first traditional horse-driven stone mill. Today, the third generation upholds this heritage, pairing rigorous contemporary production standards with raw terroir. The non-irrigated groves of ancient Koroneiki olives yield an exceptional Extra Virgin Olive Oil exported globally—from Europe and the US to Hong Kong.
The Design Rationale - The packaging for Lithari translates this legacy into an austere, monolithic visual language.
Monochrome & Tactile Weight: The visual identity strips away ornamental noise. A textured, tactile black-and-white stone icon anchors the label, evoking the Doric simplicity of the ancient mills, the arid terrain, and the enduring weight of stone (lithari).
Bilingual Typographic Architecture: The product name is structured as a balanced typographic grid, pairing Greek and Latin scripts with strict optical symmetry. The high-contrast serif letterforms position the product within the mid-to-premium segment, offering seamless readability across international markets.
System Cohesion: While Lithari claims its own distinct visual presence through raw, elemental geometry, it remains strictly aligned with the broader Iliaki product hierarchy (alongside the streamlined renaming of Olympia Organic to ORGANIC).
Role
Art Direction: Undbüro
Illustration: Undbüro
Illustration: Undbüro
Scope
Art direction
Branding
Identity
Illustration
Information Architecture
Logotype
Naming
Packaging
Print
